The BP Magazine was launched as an organ of the Australian shipping company Burns, Philp & Co., and was edited by Dora Payter across its publication span. “Carrying the torch to travel” into regions Burns Philp and its shipping affiliates had newly conceived as the pleasure periphery of Australia was the magazine’s mandate, and Payter consistently carried it out. Payter managed to gentrify the image of the firm and the region by tying the magazine to literary journalism, and to the prestige of art and literature. Stories set in the South Pacific and Melanesia regularly appeared in the pages of the magazine as an attempt to transform the image of the region. However, this practice was no longer sustainable by the late 1930s, when books and quality fiction became increasingly associated with Australia and with national literature.